THE NATURE OF IDENTITY
[TYPE OF PROJECT]
[PROJECT DESCRIPTION ]
Revive a dying brand and bring it back to life with a new brand, new look,
new audience, and new possibilities. I choose Avon as my re-branding company. The final deliverables are 3 branding books and one website.
[PROJECT CONCEPT ]
Avon is an American international manufacturer and direct selling company
in beauty categories. Now, from the individual, community to society, Avon will help women to be independent by evoking their power and enhancing their natural talents. The color palette used is clean, bright, and fresh. The layout and logo designs are elegant and modern, which achieves the mission of